Current Topics

AI & Digital Transformation

Smart tools, real impact — making innovation accessible.

• AI for Events, Hospitality, and Nonprofits
  Demystifying AI to improve operations, marketing, and attendee experience.

• AI for Small Businesses
  Practical, approachable tools that save time and spark growth.

• Digital Strategy for Community-Facing Organizations
  How tourism boards, culinary orgs, and nonprofits can align digital efforts with real-world impact.

Social Media & Content Strategy

Where identity meets attention.

• Social Media Strategy That Reflects Your Community
  Build campaigns rooted in place, purpose, and people — not just trends.

• Influencer, UGC, and Creator Campaigns That Actually Work
  How to find the right voices, and activate them with intention.

• Storytelling for Events & Organizations
  Creating content ecosystems that build hype and sustain engagement.

Event Marketing & Experiential Strategy

More than logistics — it's how you build belonging.

• Event Marketing Strategy for the Long Haul
  Building momentum before, during, and long after your event ends.

• ABM Meets Experiential: B2B Events That Convert
  Designing high-touch campaigns and activations that drive pipeline.

• From Booth to Brand Loyalty: Experiential That Works
  A strategy-first approach to activations, field marketing, and engagement.

Event Design, Positioning & Revenue

Every event is a story. Let's make sure yours resonates.

• Designing Events That Reflect the Soul of Your Community
  Avoiding the monoculture trap and making place-based decisions.

• Better Exhibitions, Better Results
  Helping artists, vendors, and exhibitors sell without the burnout.

• Monetizing Without Losing the Mission
  How to re-assetize your programming to unlock untapped value.

Community & Professional Growth

Equipping people to lead, connect, and show up.

• Networking Without the Cringe
  Human-first approaches to building authentic connections.

• Public Speaking for People Who Never Asked for the Mic
  Tools to find your voice — and use it with confidence.

• Showing Up Authentically as a Leader or Community Builder
  Especially for those of us who’ve been told to shrink.

We’re always happy to design a custom presentation to suit the needs of your audience. Let’s build a session that matches your community's industry, experience, and perspective. Request a custom session.

Notable Recent Talks

2025

March

• Storytelling and Your Business: From Hashtags to Handshakes
  Presented in Partnership with Launch San Antonio

• South by Southwest
  Private Event and Content Operations Support

February

• SMS Marketing Strategies for Events
  Private Training - Lubbock

• Event Design Strategies and Group Design Sprint
  Private Facilitation - San Antonio

January

• Artificial Intelligence and its Impact on Events. (Inaugural Class)
  CEU/Accreditation Course as part of IFEA/NRPA National Event Management School

• Social Media Marketing: Understanding the Landscape, Benefits, and Challenges.
  CEU/Accreditation Course as part of IFEA/NRPA National Event Management School

2024

December

• Social Media 2025 - Presented in partnership with the UTSA Small Business Development Center as part of the Bexar County Business Expo.

November

• Social Media & Digital Marketing 2025 - Presented as part of the Texas Festivals and Events Association Annual Conference

• Moderator: Raise Your Glass: Beverage Programs for Event Success - Presented as part of the Texas Festivals and Events Association Annual Conference

• Marketing & Mediums: Traditions, Social, & Creative, Part 1 & 2
  CEU/Accreditation Course as part of the Texas Event Management Institute

October

• Managing Festivals and Events - Cultural Districts Webinar Series, Texas Commission on the Arts.

• Decoding Community Building: The Event Connection - Presented as part of San Antonio Startup Week 2024.

September

• AI (R)Evolution and the Continued Impact on Events - Presented as part of the International Festivals and Events Association Annual Conference in Pittsburgh.

• Social Media Trends 2025 - Presented as part of the International Festivals and Events Association Annual Conference in Pittsburgh.

• Summit MC & Facilitator - International Festivals and Events Association Student Careers Summit

• Optimize Your Small Business Marketing - Presented as part of the Harvesting Success Conference powered by San Antonio Women Unlimited.

• The AI-Powered Business Advisor - Presented as part of the America’s Small Business Development Centers Annual Conference in Atlanta.

August

• Artificial Intelligence for Small Business: The AI Frontier - University of Texas at San Antonio Small Business Development Center

• Social Media Strategies with Hands-On Breakouts - Alamo Colleges Internal Training

July

• Artificial Intelligence for Event Professionals - Presented in partnership with the Texas Festivals and Events Association and the Woodlands Arts Council

• Build Your Startup with Events, Conferences, and Tradeshows - Geekdom Community Workshop

June

• Supercharge Your Digital Signage with User-Generated Content - Poppulo Partner Webinar

May

• Future of Event Marketing Game Show
  Presented as part of the Meeting Professionals International (MPI) World Education Conference (WEC) in Louisville, Kentucky

• Experiential Design: What is the value of a smile?
  Presented as part of the Creative Futures Brunch

• Artificial Intelligence for Small Business
  Presented as part of the Small Business Administration (SBA) San Antonio District Awards

April

• Artificial Intelligence for Small Business - Angelo State University SBDC

• Creative Industries Marketing Boot Camp - Lubbock Arts Festival
  Presented as part of the Lubbock Arts Festival, in partnership with the Lubbock Arts Alliance and the Lubbock Cultural Arts Foundation

• Social Media Marketing: Understanding the Landscape, Benefits, and Challenges.
  CEU/Accreditation Course as part of the Texas Event Management Institute

March

• Social Media for Events and Tourism Organizations - Iowa Tourism Conference
  Presented in association with Iowa Tourism Industry Partners

• Creating an Event Marketing Plan - Kansas State University

January

• Artificial Intelligence for Small Business - The Chamber (Schertz-Cibolo-Selma TX)

• Social Media Marketing: Understanding the Landscape, Benefits, and Challenges.
  CEU/Accreditation Course as part of IFEA/NRPA National Event Management School

2023

December

• Alamo Colleges District - Internal Multi-Departmental Training on Social Strategy

• Bexar County Business Expo - Social Strategy 2024 for Small Business

November

• Social Media 2024 for Events Professionals (TFEA Annual Conference Breakout Talk)

• Event Organizer’s Guide to Artificial Intelligence (TFEA Annual Conference Breakout Talk)

• Marketing & Mediums: Traditions, Social, & Creative, Part 1 & 2
  CEU/Accreditation Course as part of the Texas Event Management Institute

October

• Internal Event Marketing Training - Texas Southwest Network of Small Business Development Centers

• Artificial Intelligence and Small Business Marketing - UTSA Small Business Development Center

• Building Better Events - San Antonio Startup Week Mainstage Talk

• AI & The Future of Events - IFEA Annual Conference Plenary/Main Stage Session

• Social Media 2024 for Event Professionals - IFEA Annual Conference Breakout

• AI in Event Management - IFEA Annual Conference Breakout

September

• Insider’s Guide to UGC - Beacons.io Community Webinar

August

• San Antonio Women’s Unlimited Podcast - “Men’s Week Speaker Series”

July

• Impressions and Chai Podcast - Harnessing External Content for Your Marketing Mix

June

• Social Media for Small Business - Bastrop Mainstreet Education Series

• Grow Your Business with Events - UTSA Small Business Development Center

May

• Digital Marketing Boot Camp for Creative Industries - ARTSwork Des Moines

• Creatives Breakfast Club - ARTswork Des Moines

April

• Social Media Training for Creative Industries - Lubbock Arts Festival

• Culinary Marketing and Social Strategy - Break Fast and Launch Culinary Incubator

February

• Customers, Creators, and Influencers: Social Content from Outside - IFEA Spring Webinar Series

January

• Social Strategy 2023 - UTSA Small Business Development Center Webinar

2022

December

• Social Strategy 2023 for Small Business - Bexar County Business Expo

November

• New Age SA Marketing Panel - Presented in partnership with Greater San Antonio Chamber of Commerce and San Antonio Young Professionals

• Influencers, Creators, and Influencers for Small Business - UTSA Small Business Development Center

• Social Media Update for Event Professionals - TFEA Annual Conference

October

• Loyalty Matters: Building and Maintaining a Customer Base - UTSA Small Business Development Center

• B2B Marketing in a Recession - San Antonio Startup Week Main Stage Talk (Panel)

• Culinary Marketing and Social Strategy - Break Fast and Launch Culinary Incubator

September

• Career Talk - Social Media Professional - San Antonio Independent School District

• Social Media Update for Event Professionals - IFEA Annual Conference Breakout Session

• Marketing Strategy for Business Recovery (Pt. 1 & 2) - HELM Business Recovery Accelerator

• All Employees are Influencers - Hotel Finance & Technology Professionals Association Conference Breakout

• Sonic Branding - Webinar

August

• Instagram Strategy and Care - Southside First “Echale Gas” Speaker Series

• Gen Z Marketing (Moderator) - Webinar

July

• Drive Sales with eCommerce Authenticity - Webinar

• Marketing & Mediums: Traditions, Social, & Creative, Part 1 & 2
  CEU/Accreditation Course as part of the Texas Event Management Institute

• Every Employee is An Influencer - DigiMarCon Los Angeles Main Stage Talk

• Future of Marketing, Perspectives Podcast - TINT

June

• Social Pros Podcast

• Marketing Dinner Theater Experiences - Texas Educational Theatre Association

• Marketing Strategy for Business Recovery (Pt. 1 & 2) - HELM Business Recovery Accelerator

May

• Collaborative Content Creation - AdWeek Social Media Week North America (NY)

March

• Social Media & Beyond - IFEA Webinar Series